I helped our imagery team at Zendesk develop a narrative strategy to inspire a photoshoot to accompany the launch of our new Workforce engagement tools. I was responsible for ensuring the end product met all the requirements of social, launch announcements, live-action spots, and digital pages, and for helping the team develop a creative direction that supported the energy of the launch.
The challenge: Creating human stories to support AI-first workforce management tools
the solution: Putting story-thinking first, grounding the work in our product features, and having fun with use-cases that resonate with our target industries and our customers.
Imagery alone won’t do it for our customers. Workforce managers need the dirty details on the tech stack, so all imagery is supported by the features themselves–from forecasting to AI-powered scheduling.
No stone left unturned! Some before-and-after images based on the thumbnails I sketched out for our shot list.
Photography by Ren Adkins