The Zendesk CX Trends 2023 Report covers the rapid change in customer expectations and technological advancements that industry leaders will see in the coming year. This year, Zendesk went all-in to support the digital report with video assets both for promotion and educational engagement.
Tori Cincotta and I led our small but mighty in-house team to create five videos (one to cover each of the trends) as well as promotional material that aligned with the great illustration work done for the digital report by Derek Abella.
The educational video content embedded within the report expanded upon each trend. We interviewed our specialists and created animations to help give context and color to their words.
Lead, Storyboards and Design: Mary Vertulfo
Lead, Animation: Tori Cincotta
Story: Mary Vertulfo, Tori Cincotta, Ken Hammond, Kevin Cline
Animation: Tori Cincotta, Colin Thomas, Sara Farnsworth, Mary Vertulfo
Editorial: Monica Yap, Victor Duran, Kevin Cline
Campaign Art Direction: Kim Mar
Campaign Creative Direction: Sam Bathe